
Alpha Council
Sarah Hofstetter
Board Director & Senior Advisor
The Campbell's Company, Kenvue, BCG & Publicis
Sarah Hofstetter is a board director at The Campbell's Company and Kenvue, and serves as a senior advisor to BCG and Publicis. She is also co-host of the Brave Commerce podcast, where she explores the intersection of commerce, media, and technology.
Ms. Hofstetter has served on the Board of Directors of Kenvue since March 2025. She previously served as President and later Chairwoman of Profitero, Ltd., a global eCommerce SaaS analytics company that provides brand manufacturers with insights to accelerate digital sales. Prior to Profitero, she was President of Comscore, Inc., a global measurement and analytics company focused on consumer audiences and advertising across media platforms.
Earlier in her career, Ms. Hofstetter spent 13 years at 360i, the U.S. advertising arm of Dentsu, where she held several senior leadership roles, including Chairwoman and Chief Executive Officer. During her tenure, she scaled the agency from 30 to approximately 1,000 employees. She began her career as President and Founder of Kayak Communications, a marketing agency focused on emerging media brands, and held multiple senior leadership roles over nearly a decade at Net2Phone, an early pioneer in VoIP technology.
Ms. Hofstetter holds a B.A. in Sociology and Journalism from Queens College, City University of New York. She brings deep expertise in brand building, eCommerce, and digital marketing, with a track record of leading high-growth organizations at the intersection of media, technology, and consumer engagement.














